Strategic Plans

Below is a range of strategic plans I developed and executed. In each case, I started with a specifically stated goal. I then created and executed each strategic plan.

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Turn a yearly arts event into a community-wide celebration.

Goal:

Amplify the image of an existing event and turn it into a signature campus and community event.

Results:

Using a combination of website, social media, event marketing strategies, and key invitations, event attendance doubled and awareness significantly. increased.

Find that one-of-a-kind news hook.

Goal:

Find a news hook to entice journalists to cover the 150th anniversary of the Staff for Life air ambulance service.

How:

Pitched "Inside Look Media Day" giving unprecedented access to reporters. Earned significant media placements in all target markets.

Results:

Six news stories including TV news, news radio, and newspapers.

News outlets shared articles on their social media platforms with tags back to Staff for Life.

In-house video posted on YouTube received 2.6k views.